2005-09-22
The book discusses the strength of Asian brands in Western business today, with Yue-Sai's brand as the leading example of what has become a booming success. The book will launch in the U.S., in January 2006, followed by 60 other countries.
Martin Roll is the CEO of Venture Republic, the leading strategic advisory firm on branding. He has more than 15 years of experience in the branding industry and is the senior advisor to 500 top management teams worldwide.